What Are Long-Tail Keywords?

A long tail keyword is a specific, longer phrase that users are more likely to use when they are closer to purchasing or finding specific information. These keywords typically have lower search volumes but higher conversion rates because they target more specific search intents and face less competition than shorter, more general keywords (short-tail keywords).

Unlike short, broad keywords, long-tail keywords typically consist of three or more words and are more detailed. They usually capture search intent more accurately, leading to higher relevance in search results.

For example, instead of searching for “women’s boots,” a long-tail keyword would be “women’s waterproof hiking boots.”

These keywords typically have lower search volumes but are valuable because they attract highly targeted traffic.

Benefits Of Using Long-Tail Keywords

Long-tail keywords offer a variety of benefits, including:

  • Higher Conversion Rates: They attract users further in the purchasing funnel, resulting in better conversion rates.
  • Lower Competition: Due to their specificity, long-tail keywords face less competition, making ranking higher in search results easier.
  • Targeted Traffic: These keywords bring in more qualified and relevant traffic, increasing the likelihood of meeting user needs and driving sales.

When implemented properly, you can begin ranking for keywords immediately after search engines index the content.

How To Do Long-Tail Keyword Research

  • Step 1: Identify your target audience

    Knowing your audience allows you to tailor your keywords to match their search queries more accurately, leading to higher engagement and conversion rates.

  • Step 2: Use keyword research tools

    A keyword research tool like Semrush is essential for uncovering long-tail keywords your target audience is searching for. These tools provide valuable insights into search volume, competition, and related keywords (and more).

  • Step 3: Analyze competitors

    By studying competitor keyword strategies, you can discover untapped opportunities, refine your own keyword list, and gain a competitive edge with your SEO.

  • Step 4: Brainstorm and expand

    Brainstorming and expanding on potential long-tail keywords involves generating a comprehensive list of specific phrases your target audience might use.

How To Implement Long-Tail Keywords For Your Shopify Store

Let’s use this as an example:

If you sell handmade jewelry, instead of targeting “jewelry,” you might use long-tail keywords like “handmade silver charm bracelet” or “vintage-inspired gold earrings.”

1. Optimize Product Titles and Descriptions

Incorporate long-tail keywords naturally into your product titles and descriptions.


  • Product Title: “Handmade Silver Charm Bracelet with Customizable Charms”
  • Description: “This beautifully crafted handmade silver charm bracelet features customizable charms to suit your style. Perfect for those looking for personalized jewelry that stands out.”

2. Create Blog Content

Write blog posts that address common questions or topics related to your products using long-tail keywords. This can drive organic traffic and improve SEO.


  • Blog Title: “How to Choose the Perfect Handmade Silver Charm Bracelet for Your Style”
  • Content: Discuss different styles, customization options, and tips for selecting the right bracelet. Use keywords like “choose perfect handmade silver charm bracelet” throughout the post.

3. Optimize Category Pages

Ensure your category pages are optimized with long-tail keywords relevant to the types of products listed.


  • Category Page Title: “Handmade Silver Jewelry – Custom Bracelets & Necklaces”
  • Description: “Explore our collection of handmade silver jewelry, including charm bracelets, rings, and necklaces. Each piece is uniquely crafted to add a touch of elegance to your look.”

4. Use Long-Tail Keywords in Meta Tags

Incorporate long-tail keywords into meta titles, descriptions, and alt text for images.


  • Title: “Customizable Handmade Silver Charm Bracelets | Your Store Name”
  • Description: “Shop our selection of customizable handmade silver charm bracelets. Find the perfect piece to match your style. Free shipping on all orders.”
  • Image Alt Text: “Handmade silver charm bracelet with customizable charms”

5. Leverage User-Generated Content

Encourage customers to leave reviews and testimonials that include long-tail keywords.


  • Review: “I absolutely love my handmade silver charm bracelet from [Your Store Name]! The customizable charms make it so unique and special.”

6. Use Long-Tail Keywords in URLs

Structure your URLs to include long-tail keywords for better SEO.


  • URL: www.yourstorename.com/handmade-silver-charm-bracelet-customizable

7. Optimize for Voice Search

With the rise of voice search, optimize your content for conversational long-tail keywords.


  • Content: Create an FAQ section that addresses questions like “Where can I buy a customizable handmade silver charm bracelet?”

8. Use Internal Links

Internal linking involves connecting different pages on your site using keywords as anchor text.


  • Content: Write a blog post on “how to choose the perfect handmade jewelry” and from that blog post, link to your collection(s) and/or product pages.

These steps and examples will help you effectively implement long-tail keywords on your Shopify store to improve search engine visibility and attract more targeted traffic.

Published On: June 26th, 2024 / Categories: Keyword Research /

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