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Frequently Asked Questions

Do you use AI with your SEO strategy?2024-06-04T13:08:44-04:00

Yes, we use AI as a component of our SEO strategy. It helps us quickly and accurately analyze large datasets and identify trends and opportunities that might be missed through manual analysis. A few specific ways we use AI in our SEO efforts include keyword research, content structuring, and competitive analysis.

By integrating AI into our SEO strategies, we enhance our decision-making process, streamline our efforts, and achieve better results more efficiently.

How do you do keyword research?2024-06-04T13:12:07-04:00

We conduct keyword research by brainstorming and refining initial keywords using tools like Ahrefs and SEMrush. These tools provide insights into search volume, keyword difficulty, and related keywords.

We also analyze competitor keywords and content, use Google’s autocomplete and related searches for additional suggestions, and categorize keywords by user intent.

Finally, we prioritize and group keywords to develop a content plan, ensuring our SEO strategy is comprehensive and data-driven.

What is “keyword mapping” and why is it important?2024-06-04T13:13:26-04:00

Keyword mapping is the process of assigning specific keywords to individual pages on a website to ensure each page targets unique keywords. This improves SEO efficiency by avoiding keyword cannibalization, enhances user experience by providing relevant content, and helps track and optimize performance for each keyword more effectively.

What’s included in your Technical SEO process?2024-06-04T13:14:45-04:00

Our Technical SEO process includes ensuring website crawlability and indexability, optimizing site speed, implementing structured data, fixing broken links, and ensuring mobile-friendliness. These steps improve search engine rankings and enhance user experience.

How does your content research and content creation process work?2024-06-04T13:15:23-04:00

Our content research process involves analyzing competitors and using tools like Ahrefs and SEMrush for keyword insights. We then create high-quality, engaging content tailored to your target audience, ensuring it aligns with SEO best practices and user intent.

How does your link building strategy work?2024-06-04T13:16:35-04:00

Our link building strategy focuses on acquiring high-quality backlinks through various types of outreach, existing partnerships, and creating shareable content.

Do you offer one-time services or do you require a monthly retainer?2024-06-04T13:18:31-04:00

We offer one-time services and monthly retainers, depending on your needs.

One-time services are ideal for specific projects or audits, while monthly retainers provide ongoing SEO support and continuous optimization.