Case Studies
Case Study: “500% Increase”
This client wanted to improve their site without focusing on new content or articles.
Our Strategy
- Complete audit of existing site, including Collections and Product pages
- Re-structure Collections and properly optimize them
- Add optimized content to Collections pages, including a comprehensive internal linking structure
The Results
Search impressions increased from 1.56M to 4.82M in the recent 3-month period compared to the same 3-month period from the prior year. Additionally, clicks from their SEO results to their website increased from 6,420 to 33,400.
Case Study: “Nearly 2x Increase”
This client wanted to improve organic traffic to their site directly, while continuing to market with distributors and affiliates. Their primary website lacked on-page optimization and needed to be cleaned up.
Our Strategy
- Determine ideal keywords for them to rank for
- Provide optimization recommendations with titles, descriptions, and on-page content
The Results
Search impressions increased from 1.19M to 2M in the recent 6-month period compared to the prior 6-month period. Additionally, clicks from their SEO results to their website increased from 16,300 to 32,000.
Case Study: “Cleanup On Page 1”
This client was interested in a one-time SEO cleanup. Their site had been redone, and optimization had been neglected. They wanted something done relatively quickly as they were focusing on a seasonal market.
Our Strategy
- Determine ideal keywords for them to rank for
- Provide properly optimized content to ensure their ability to rank
- Provide internal linking recommendations to allow Google to see optimization changes quickly
The Results
Once Google indexed the fresh optimization changes, nearly every keyword we targeted jumped to page 1 of Google. The keyword with the highest monthly search volume (9,900 searches per month), improved from ranking #27 to #7.
Case Study: “Immediate Rankings”
This client wanted to improve rankings for product-based keywords nationally and in specific geographic areas.
Our Strategy
- Determine ideal keywords for them to rank for
- Provide recommended content topics and content briefs (for them to publish)
- Implement ideal URL structure for SEO and notify Google to index new pages rapidly
The Results
Once Google indexed the new content, the keywords began ranking (you can see before they did not rank at all). High-volume keywords are immediately ranking without any monthly SEO efforts yet.
Case Study: “3.5x Growth on High-End Product Page”
This client was interested in improving organic rankings for a few primary products and brands in a seasonal market.
Our Strategy
- Determine ideal keywords for them to rank for
- Provide properly optimized content to ensure their ability to rank
- Provide internal linking recommendations to allow Google to see optimization changes quickly
The Results
After the content and page updates were indexed, we began to climb in the search results. Impressions and clicks increased significantly, and our search engine results CTR increased from 0.4% to 0.9%. Our average position for that page improved drastically from 45.3 to 21.7, including capturing multiple #1 rankings.
Case Study: “50% Session Increase YoY”
This client wanted to improve rankings for product keywords and to focus efforts in a few larger cities where they have physical locations.
Our Strategy
- Determine ideal keywords for them to rank for
- Provide recommended content topics and content briefs
- Implement ideal URL structure for SEO and notify Google to index new pages rapidly
The Results
As the new pages were indexed, we focused on building high-quality backlinks to the homepage and some of the primary category pages. This resulted in quick rankings wins. Additionally, new content was published consistently to target smaller categories and locations, helping to drive additional, highly-targeted traffic.
